The "Our Brand" section introduces the essence of "La Leche." The brand draws inspiration from the warmth and tranquility of early mornings, echoing the nostalgic routine of stepping out for freshly delivered milk—a ritual that inspires a sense of comfort and simplicity. Our values center on delivering everyday luxury, with a minimalist approach and a focus on slow-living principles.
The choice of a monochromatic color scheme (cream and light blue) adds a calming touch, with a charcoal black negative option for versatile application. The design reflects both elegance and a down-to-earth feel, resonating with the core of the "La Leche" experience.
The "Logo Safe Space and Usage" section defines the required clear space around the logo, ensuring that it stands out without interference. This is essential for retaining the simplicity and impact of our brand identity across all platforms, from online listings to promotional materials.
To maintain consistency, the "Logo Restrictions" section guides the proper usage of the logo. Here, we outline the dos and don’ts for logo placement, color variation, and background usage. This ensures that no matter where "La Leche" appears be it digital, print, or product packaging, logo remains instantly recognizable and true to our brand’s values.
Logo Safe Space
Logo Restrictions
The photography moodboard brings our brand aesthetic to life through carefully curated visuals. Here, we showcase the mood and style that "La Leche" aims to capture warm, inviting scenes with natural lighting, subtle textures, and a focus on relaxed, cozy moments. These images inspire how we want customers to feel when they slip into our footwear: at home, comfortable, and effortlessly stylish.
Explore La Leche footwear in detail through our enhanced Amazon A+ Product Description, where you'll find an in-depth look at full grain leather slippers. This section is designed to answer all your questions, showcasing the quality, craftsmanship, and comfort that define each product.
I've crafted the best layout possible to provide an immersive experience, featuring lifestyle images, detailed product descriptions, and with help of the media and photography team created videos that capture the essence of La Leche.
Discover how our slippers fit seamlessly into your life, delivering comfort and elegance every step of the way.
Also worked along side my art director to create "La Leche" Amazon Store site. Here, you’ll find a curated selection of cozy and stylish slippers, along with the latest additions to their expanding product line. This landing page is designed to offer a comprehensive look at the brand’s story, values, and unique offerings, providing a one-stop-shop experience with product details, lifestyle inspiration, and exclusive content. Dive in to explore the perfect blend of comfort and elegance that La Leche brings to every pair.
Check the live page by clicking here.
